Dell also has classified their customers in different segment which includes large corporate, government, healthcare and educational accounts, as well as small-to-medium businesses and individual customers. Not only that, Dell also allows customers to purchase customer-built products and customer tailored services and they are also committed to being responsible in all areas of business. They also provide customer choice where the customer can easily purchase systems and services via telephone, kiosks and its official website.
The Dell strategy in Dell marketing communication is to simplify information technology for customers which means making quality products and make information technology affordable for millions of customers across the world.
The primary objective of Dell is to provide the high quality, relevant technology and customised system to the customers.
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